Aloysius Chiong Zhen Quan¹, Khairunnisa binti Sufian², Ng Sing Woei¹, Lai Li Ying¹* and Amanda Ling Tzi Yun¹

¹Faculty of Computer Science and Technology Information, Universiti Malaysia of Sarawak, Malaysia
²Faculty of Economics and Business, Universiti Malaysia of Sarawak, Malaysia

*Corresponding Author: Lai Li Ying, Faculty of Computer Science and Technology Information, Universiti Malaysia of Sarawak, Malaysia.

Received: September 14, 2021; Published: September 24, 2021

Abstract

  Contract farming derived benefits such as improved agricultural production and increased incomes for contract farmers, allowing better access to services and resources provided new opportunities to participate in markets. However, it has been criticised for the uneven bargaining power that may lead to the exploitation of farmers by large agribusiness firms. FAMA describes contract farming as a potential strategy that provides farmers and producers many benefits. Free agriculture markets in Malaysia often face inflexible elements which allow direct intervene from governments. Besides, the existence of middlemen in the supply chain further pressures the farmers, forcing them to rely on middlemen to sell their products. FarmBid, a bidding integrated e-commerce platform, is a solution to increase the farmers’ bargaining power so that it can increase their income. 

  Fieldwork is performed on 30 respondents, consisting of 2 main segments, buyers (16 respondents) and sellers (14 respondents). Results show that most buyers prefer to have a direct purchase from farmers and from mobile application too. The addition of delivery service will be a better push for buyer to make a purchase. On the other hand, sellers claimed to have more than 15kg production daily which makes a good production rate for the community. Similarly to buyers, a standardized delivery service is a great boost for sellers’ business.

  It was observed that direct negotiation from farmers to customers and standardized delivery service are some of the good features which FarmBid should take into consideration. Hence, the quality of farmers’ life can be improved with the introduction of FarmBid by increasing their income.

Keywords: Bidding; E-commerce; Agriculture; Mobile Application; Middlemen; Supply Chain

References

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2. FAMA negeri sarawak lancar agroxpress (2020).
3. Malaysia digital marketing statistics 2020 (2021).
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6. Sarawak Government. The Greography of Sarawak (2021).
7. Ten Marilyn. Helping small rural farmers via e-marketplace (2020).

Citation: Lai Li Ying., et al. “FarmBid - A Bidding E-commerce Platform to Provide Fresh Produces from Farmers to Customers". Acta Scientific Nutritional Health 5.10 (2021): 95-99.

Copyright

Copyright: © 2021 Lai Li Ying., et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.