Acta Scientific Nutritional Health (ASNH)(ISSN: 2582-1423)

Research Article Volume 4 Issue 3

Mechanical Observation Marketing: How Consumers Behave and Interact in the Food Market

MH Rahman1*, MJ Alam1, MZ Hossain2 and MA Kabir3

1Institute of Nuclear Science and Technology, Atomic Energy Research Establishment, Ganakbari, Savar, Dhaka, Bangladesh
2HPD, Atomic Energy Centre, Bangladesh Atomic Energy Commission, Dhaka, Bangladesh
3National Institute of Nuclear Medicine and Allied Sciences, BSMMU Campus, Shahbag, Bangladesh Atomic Energy Commission, Dhaka, Bangladesh

*Corresponding Author: MH Rahman, Institute of Nuclear Science and Technology, Atomic Energy Research Establishment, Ganakbari, Savar, Dhaka, Bangladesh.

Received: January 17, 2020; Published: February 06, 2020

×

Abstract

  The observation could be personally or mechanically and mechanical observation methods are more suitable than a person collecting primary data. It is a powerful tool for food business and scientific researches. Such devices may reduce the cost and improve the flexibility, accuracy and other functions of data collection. There are many different ways to design an observation study, depending on the objective of the study, the type of data are trying to collect, and the resources have available for the study. It also depends on the type of information needed, can be used both qualitative research which means respectively insight and understanding of the research setting or quantitative research which measures and quantify how often the respondent consumes a specific food. Although, mechanical observation methods often raise ethical concerns about subjects right to privacy and right to be informed, the observation becomes likely ethical if the behavior being observed commonly performed in public, is the systematic process of recording the behavioral patterns of people, objects, and occurrences as they are witnessed.

Keywords: Consumer behaviour, Mechanical observation, Food market, Market promotion

×

References

  1. Zikmund WG. et al. “Business research methods”. (8th ed.), Mason, OH, South Western Educational Publishing (2009): 239-253.
  2. Parasuraman. A Marketing Research Addison-Wesley Publishing Company, second ed. Inc (1991).
  3. Malhotra NK. “Marketing research”. 5th ed., Upper Saddle River, NJ, Prentice- Hall (2007): 147.
  4. Shao AT and Zhou KZ. Marketing research. 3rd ed., London et al.: Thomson Learning (2007): 108. 
  5. Nykiel R. Handbook of Marketing Research Methodologies for Hospitality and Tourism, New York: Routledge (2009): 56.
  6. Schmidt MJ and Hollensen S. Marketing research: an international approach, Financial Times, prentice Hall (2006): 45-59.
  7. Nielsen Media Research.
  8. Arbitron.
  9. Sanders Pieter and Bram Lebo: “Click Tracking: A Fool’s Paradise?”.
  10. Zikmund WG. et al. “Business research methods”. (9th ed.), Mason, OH, South Western Educational Publishing (2013): 247.
  11. Aaker D., et al. “Marketing research”. 11th ed., Hoboken, NJ: John Wiley and Sons, Inc., (2013): 172.
  12. Brickman G. “Uses of Voice Pitch Analysis”. Journal of Advertising research (1980): 60-73.
  13. William B Helmreich. "Louder Than Words". Marketing News (1999): 13.
  14. Encyclopedia of Espionage, Intelligence, and Security. “Telephone Recording Laws”. The Gale Group Inc (2004).
×

Citation

Citation: MH Rahman., et al. “Mechanical Observation Marketing: How Consumers Behave and Interact in the Food Market". Acta Scientific Nutritional Health 4.3 (2020): 09-11.




Metrics

Acceptance rate30%
Acceptance to publication20-30 days
Impact Factor1.316

Indexed In





News and Events


  • Certification for Review
    Acta Scientific certifies the Editors/reviewers for their review done towards the assigned articles of the respective journals.
  • Submission Timeline for Upcoming Issue
    The last date for submission of articles for regular Issues is December 25, 2024.
  • Publication Certificate
    Authors will be issued a "Publication Certificate" as a mark of appreciation for publishing their work.
  • Best Article of the Issue
    The Editors will elect one Best Article after each issue release. The authors of this article will be provided with a certificate of "Best Article of the Issue"

Contact US