Aya J. Hussein*

James L. Winkle College of Pharmacy, University of Cincinnati, Ohio, USA

*Corresponding Author: Aya J. Hussein, James L. Winkle College of Pharmacy, University of Cincinnati, Ohio, USA.

Received: May 14, 2024; Published: June 14, 2024

Abstract

Purpose: This study pioneers exploration into consumer behavior within the Beauty and Cosmetics sector, focusing on Cosmeceuticals and Facial Rejuvenation Procedures. It investigates and compares consumer preferences, attitudes, and perceptions in these categories, leveraging social media data and behavioral theories for comprehensive analysis.

Study Design: Employing a mixed-methods approach, quantitative data from Brazil, South Korea, and the USA is combined with qualitative insights from Dubai. The study incorporates the Theory of Attribution and the Theory of Planned Behavior to enhance the analysis, providing a deeper understanding of the factors influencing consumer decision-making processes.

Findings: Significant insights into audience demographics, social media platform preferences, and online visibility across regions are uncovered. Trends such as increased male representation, influential presence of the 25-34 age demographic, and the dominance of YouTube as the preferred social media platform are noted. Cultural values, social norms, and emotional dimensions emerge as pivotal factors shaping consumer choices.

Originality: This research presents novel insights into an unexplored sector of Beauty and Cosmetics, shedding light on consumer behavior in Cosmeceuticals and Facial Rejuvenation Procedures. It paves the way for further exploration into specific aspects of consumer behavior within this dynamic industry, shaping future research.

 Keywords: Facial Appearance; Digital influence; Facial Treatments/Products; Online Consumer Behavior; Social Media Beauty Trends

References

1. Markets and Markets M. “Medical aesthetics market size, share, trends and revenue forecast” (2023).
2. ltd M DF. “Global Cosmeceuticals Market Size, trends, growth analysis”. Market Data Forecast (2023).
3. Bayer K. “Cosmetic surgery and cosmetics: Redefining the appearance of age”. Semantic Scholar (2005).
4. International Society of Aesthetic Plastic Surgery, I. S. of A. P. S. “Global survey 2022: Full report and press releases”. ISAPS (2023).
5. Ltd M D F. “Facial treatment market size, share, growth: 2023 to 2028”. Market Data Forecast (2023).
6. Robertson F. “Maslow’s Hierarchy of Needs” (2016).
7. World Population Review W PR. “Countries with the Most Plastic Surgery / Countries with the Most Cosmetic Surgery 2023”. (2023).
8. So W. “South Korea: Plastic surgery experience by age and gender 2020”. Statista (2022).
9. ltd M D F. “Facial injectable market size, share, growth report to 2028”. (2023a).
10. Mangold W G and Faulds DJ. “Social media: The new hybrid element of the promotion mix”. Business Horizons4 (2009): 357-365.
11. Evans D and McKee J. “Social Media Marketing: The Next Generation of Business Engagement”. Wiley Publishing Inc., Indianapolis, Indiana (2010).
12. Grubor A and Jakša O. “Social media marketing: Engaging with consumers in digital era”. by Aleksandar Grubor, Olja Jakša  (2018).
13. Etcoff N. “Survival of the prettiest : The science of beauty”. Etcoff, Nancy L., 1955- : Free download, Borrow, and streaming. Internet Archive (2010).
14. Humphrey S., et al. “The subjective nature of aesthetic and cosmetic procedure outcomes”. Plastic and Reconstructive Surgery1S (2021): 16S-23S.
15. Herruer J., et al. “Negative predictors for satisfaction in patients seeking facial cosmetic surgery: A systematic review”. Plastic and Reconstructive Surgery (2015).
16. Klassen A F., et al. “Self-Report Scales to Measure Expectations and Appearance-Related Psychosocial Distress in Patients Seeking Cosmetic Treatments”. Academic.oup.com (2016).
17. Maisel A., et al. “Self-reported patient motivations for seeking cosmetic procedures”. Northwestern Scholars (2018).
18. Martinez M., et al. “Motivations for seeking cosmetic enhancing procedures of the face: A systematic review”. Dermatologic Surgery : Official Publication for American Society for Dermatologic Surgery (2023).
19. Sobanko JF., et al. “Motivations for seeking minimally invasive cosmetic procedures in an academic outpatient setting”. OUP Academic (2015).
20. Ramirez S., et al. “Characteristics of patients seeking and proceeding with non-surgical facial aesthetic procedures”. Clinical, Cosmetic and Investigational Dermatology (2021).
21. ASPS A. “American Society of Plastic Surgeons 2011 plastic surgery statistics report” (2011).
22. Imadojemu S., et al. “Influence of surgical and minimally invasive facial cosmetic procedures on psychosocial outcomes: A systematic review.: Semantic scholar”. JAMA Dermatology (2013).
23. McKeown D J. “Impact of minimally invasive aesthetic procedures on the psychological and social dimensions of health. Plastic and reconstructive surgery”. Global Open (2021).
24. Shah P., et al. “Observer-reported outcomes and cosmetic procedures: A systematic review”. Dermatologic Surgery : Official Publication for American Society for Dermatologic Surgery (2020).
25. Chopan M., et al. “Plastic Surgery and Social Media: Examining Perceptions”. Plastic and Reconstructive Surgery 4 (2019): 1259-1265.
26. Arab K., et al. “Influence of social media on the decision to undergo a cosmetic procedure. Plastic and reconstructive surgery.” Global Open (2019).
27. Mello S. “Selling a super cosmeceutical: Contextualizing risk in direct-to-consumer advertising of Botox® cosmetic”. Health, Risk and Society (2015).
28. Pearlman R., et al. “Factors associated with likelihood to undergo cosmetic surgical procedures among young adults in the United States: A narrative review”. Clinical, Cosmetic and Investigational Dermatology (2022).
29. ASPS A. “American Society of Plastic Surgeons” (2022).
30. Gupta V., et al. “Preoperative risk factors and complication rates in facelift: Analysis of 11,300 patients”. Aesthetic Surgery Journal (2015).
31. Levy LL and Emer JJ. “Complications of minimally invasive cosmetic procedures: Prevention and Management". Journal of Cutaneous and Aesthetic Surgery (2012).
32. “Botox Cosmetic [Package Insert]”. Irvine, CA: Allergan (2011).
33. Carruthers JA., et al. “BOTOX Glabellar Lines I Study Group. A multicenter, double-blind, randomized, placebo-controlled study of the efficacy and safety of botulinum toxin type A in the treatment of glabellar lines”. Journal of the American Academy of Dermatology 46 (2002): 840–849.
34. Narins RS., et al. “Clinical conference: Management of rare events following dermal fillers-focal necrosis and angry red bumps”. Dermatology Surgery4 (2006): 426-434.
35. Brody HJ. “Complications of chemical resurfacing”. Dermatology Clinics 19 (2001): 427-438.
36. Frankeny A and Peterson K. “Skin rejuvenation risks and safety”. American Society of Plastic Surgeons (2023).
37. Evangelista M., et al. “Usage patterns and self-esteem of female consumers of antiaging cosmetic products”. MDPI (2022).
38. Muise A and Desmarais S. “Women's perceptions and use of "anti-aging" products: Semantic scholar”. Sex Roles (2010).
39. Barnawi GM and Barnawi AM. “Truths and myths about marketed anti-aging skin products: A systematic review: Semantic scholar”. International Journal of Research in Medical Sciences (2021).
40. Shah F., et al. “A prospective study of knowledge and perception towards the efficacy of anti-aging cosmetics among female population of Ras Al Khaimah, UAE”. Journal of Cosmetics, Dermatological Sciences and Applications (2017).
41. Shin K-ok and Lee H. “The convergence study on Korean consumers' perception of Cosmeceuticals in the aging society: Semantic scholar”. Medico-Legal Update (2019).
42. Assawavichairoj S and Taghian M. “Cross-cultural comparison of consumer pre-purchase decision-making: Anti-aging products”. Asia Pacific Journal of Marketing and Logistics (2017).
43. Williams C. “Behind the mask: An analysis of women's perceptions and rationale toward the purchase and use of anti-aging products”. Semantic Scholar (2013).
44. Center for Food Safety and Applied Nutrition, F. D. A. "cosmeceutical" label on Cosmetics. U.S. Food and Drug Administration (2023).
45. Draelos Z D. “Cosmeceuticals: What’s real, what’s not”. Dermatologic Clinics (2019b).
46. Bilal M and Iqbal H MN. “An insight into toxicity and human-health-related adverse consequences of Cosmeceuticals - A Review”. The Science of the Total Environment (2019).
47. Guertin P A. “Toxicity, Allergenicity and Carcinogenicity: Some Hope for Innovative Cosmeceutical Products?”. Sci Forschen Journals (2019).
48. Zippia Z. “24 powerful cosmetics industry statistics [2023]: What's trending in the beauty business?” Zippia (2023).
49. Semrush S. “Online marketing can be easy” (2023).
50. GitHub G. “GitHub - Let’s build” (2023).
51. Malle B. “Attribution theories: How people make sense of behavior” (2014).
52. Shahzalal M and Adnan H M. “Attitude, self-control, and prosocial norm to predict intention to use social media responsibly: From scale to model fit towards a modified theory of planned behavior”. MDPI (2022).

Citation

Citation: Aya J. Hussein. “Social Media Marketing Influence on Consumer Perception and Interest in Aesthetic Procedures versus Topical Cosmeceuticals: A Multi-Method, Cross-Cultural Comparative Study”.Acta Scientific Medical Sciences 8.7 (2024): 121-158.

Copyright

Copyright: © 2024 Aya J. Hussein. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.