Aya J. Hussein*

James L. Winkle College of Pharmacy, University of Cincinnati, Ohio, USA

*Corresponding Author: Aya J. Hussein, James L. Winkle College of Pharmacy, University of Cincinnati, Ohio, USA.

Received: May 14, 2024; Published: June 14, 2024

Abstract

Purpose: This study pioneers exploration into consumer behavior within the Beauty and Cosmetics sector, focusing on Cosmeceuticals and Facial Rejuvenation Procedures. It investigates and compares consumer preferences, attitudes, and perceptions in these categories, leveraging social media data and behavioral theories for comprehensive analysis.

Study Design: Employing a mixed-methods approach, quantitative data from Brazil, South Korea, and the USA is combined with qualitative insights from Dubai. The study incorporates the Theory of Attribution and the Theory of Planned Behavior to enhance the analysis, providing a deeper understanding of the factors influencing consumer decision-making processes.

Findings: Significant insights into audience demographics, social media platform preferences, and online visibility across regions are uncovered. Trends such as increased male representation, influential presence of the 25-34 age demographic, and the dominance of YouTube as the preferred social media platform are noted. Cultural values, social norms, and emotional dimensions emerge as pivotal factors shaping consumer choices.

Originality: This research presents novel insights into an unexplored sector of Beauty and Cosmetics, shedding light on consumer behavior in Cosmeceuticals and Facial Rejuvenation Procedures. It paves the way for further exploration into specific aspects of consumer behavior within this dynamic industry, shaping future research.

 Keywords: Facial Appearance; Digital influence; Facial Treatments/Products; Online Consumer Behavior; Social Media Beauty Trends

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Citation

Citation: Aya J. Hussein. “Social Media Marketing Influence on Consumer Perception and Interest in Aesthetic Procedures versus Topical Cosmeceuticals: A Multi-Method, Cross-Cultural Comparative Study”.Acta Scientific Medical Sciences 8.7 (2024): 121-158.

Copyright

Copyright: © 2024 Aya J. Hussein. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.