Acta Scientific Agriculture (ASAG)(ISSN: 2581-365X)

Review Article Volume 8 Issue 2

Entrepreneurship Development in Specialty Agriculture: Opportunities and Scope

Shivani Singh1*, Manisha Saini2 and Prachi3

1PhD, Department of Business Management, Dr. Yashwant Singh Parmar University of Horticulture and Forestry Nauni, Solan, H.P, India
2PhD, Department of Plant Pathology, Dr. Yashwant Singh Parmar University of Horticulture and Forestry Nauni, Solan, H.P, India
3Msc, Department of Agronomy, Dolphine (Pg) College of Life Sciences and Agriculture, Punjab, India

*Corresponding Author: Shivani Singh, PhD, Department of Business Management, Dr. Yashwant Singh Parmar University of Horticulture and Forestry Nauni, Solan, H.P, India.

Received: January 05, 2024; Published: January 23, 2024


Specialty crops are new and emerging crops that include many vegetables and fruit. These crops are becoming increasingly important relative to other categories of agricultural production globally. However, these crops carry a higher risk yet because they yield a greater payoff than conventional crops. The introduction of specialty crops has several inherited benefits which include economic benefits to farmers in several ways, such as crop diversification with value-added crops, improved resilience to climate variability, maintaining yields with fewer resources, and increased crop resistance to pests and diseases. Moreover, growing and selling specialty crops or developing value-added products can bring out new customers and potentially increase revenues for a farm business. Obtaining and retaining customers and learning how to best in market niche agricultural products is the key to apprehending that extra money. Understanding consumer preferences or creating a market for a novel product, while profitably satisfying a demographic need is essential for successfully marketing a specialty crop. However, there are many challenges associated with the introduction and establishment of a new crop or new business which include lack of information for the entrepreneur, cultural practice and marketing as well as policy and institutional barriers. An entrepreneur may face the risk of poor economic returns and their business may rest to fail if proper management and marketing information is not available. While considering a specialty crop and initiating a marketing strategy it is important to fully educate the industry partners to ensure successful market development. Hopefully, entrepreneurial development will keep up as specialty crops with developed initiatives and provide more income and also promote the expansion of the alternative specialty crop market, significant research and extension initiatives are required in addition to close collaborations between the government, academic institutions, and industry.

Keywords: Specialty Crops; New Business; Developed Initiatives; Institutional Barriers


  1. Baron R A and Tang J. “The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism”. Journal of Business Venturing 26 (2011): 49-60.
  2. Kumari I. “A study on the entrepreneurship development process in India”. Indian Journal of Research 3 (2014): 51-53.
  3. Desai RG. “Agricultural Economics: Models, Problems and Policy Issues. 1st 2 edition. Himalayan Publishing House, Mumbai, Maharashtra (2017): 324.
  4. Salgotra AK., et al. “Agriculture growth and productivity in India”. International Journal of Applied Social Science 5 (2018): 192-99.
  5. S Department of Agriculture. Farm income and wealth statistics. Annual cash receipts by commodity (2015).
  6. Johnson R. “Specialty Crop Provisions in the 2014 Farm Bill (P.L. 113-79). Congressional Research Service (2014).
  7. Mitchell CA. “History of controlled environment horticulture: Indoor farming and its key technology”. HortScience 57 (2022): 247-256.
  8. Walthal CL., et al. “Climatic change and agriculture in the United States; effects and adaptation”. USDA Technician Bulletin, Washington DC (2013): 186.
  9. Sutton J. “Sunk cost and market structure: Price competition advertising and the evolution of concentration”. MIT press (1991).
  10. Popkin BM. “Global nutrition dynamics: The world is shifting rapidly towards a diet linked with non-communicable disease”. American Journal of Clinical Nutrition 84 (2006): 289-298.
  11. Buzby JC., et al. “Canned fruits and vegetable consumption in the United States: An updated report to congress”. Economic Research Service (2010): 40.
  12. Barcellos MD., et al. “Willingness to try innovative food products: a comparison between British and Brazilian consumers”. Brazilian Administration Review 6 (2009): 50-61.
  13. Adam R., et al. “Direct marketing- Business Management Series”. Attra- Appropriate Technology Transfer for Rural Areas (1999).
  14. Reich L. “Uncommon fruits with market potential”. In: J. Janick and A. Whipkey (eds.). Issues in new crops and new uses. ASHS Press, Alexandria, VA (2007): 210-215.
  15. Govindasamy R., et al. “A Market Driven Approach to Ethnic Crop Production for the US East Coast”. Reprinted from: Issues in new crops and new uses. J. Janickand A. Whipkey (eds.). ASHS Press, Alexandria, VA (2007).
  17. Rola-Rubzen MF and Hardaker JB. “Improving market access for smallholders: Challenges and opportunities”. Paper presented to the 50th Annual Conference of the Australian Agricultural and Resource Economics Society (2006): 8-10.
  18. Govindasamy R., et al. “Willingness to Buy New Ethnic Produce Items: A study of Latino Consumers form Mexico and Puerto Rico in the Eastern United States”. HortTechnology21 (2011): 202-
  19. Fernandez-Cornejo J., et al. “Dynamic Measures of Scope and Scale Economies: An Application to German Agriculture”. American Journal Agricultural Economonics74 (1992): 329-342.
  20. Keene AA and Mitchell PD. “Economic impact of specialty crop production and processing in Wisconsin”. The University of Wisconsin Madison (2010).
  21. Janick J., et al. “Diversifying U.S. crop production”. In: Janick J (ed.), Progress in new crops. ASHS Press, Alexandria, VA (1996): 109.
  22. Padulosi S., et al. “Underutilized crops: Trends challenges and opportunities in the 21st century, p. 323-338. In: J.M.M. Engels, V.R. Rao, A.H.D. Brown, and M.T. Jackson (eds.). Managing plant genetic diversity. CABI International, Wallingford, UK (2002).
  23. Díaz S., et al. “Biodiversity Loss Threatens Human well-being”. PLOS Biology (2006): 4.
  24. Vietmeyer N. “New crops: Solutions for global problems, p. 2–8. In: J. Janick (ed.). Progress in new crops. ASHS Press, Alexandria, VA (1996).
  25. Burlingame B and Dernini S. “Sustainable Diets and Biodiversity: Directions and Solutions for Policy, Research and Action”. Edited from the presentations made at the International Scientific Symposium: Biodiversity and sustainable diets united against hunger. Food and Agriculture Organization of the United Nations (FAO), Rome, Italy (2010).
  27. Janick J. “Perspectives on new crops and new uses”. In: Proceedings of the Fourth National Symposium New Crops and New Uses: Biodiversity and Agricultural Sustainability ASHS Press, Alexandria, VA (1999): 528.
  28. Chu YH., et al. “Flavonoid content of several vegetables and their antioxidant activity”. Journal of Science and Food Agriculture 80 (2000): 561-656.
  29. Jolliff GD. “Policy Consideration in New Crops Development”. 84-103. In: Kim H J. Opportunities and challenges of Alternative Specialty Crops: The Global Picture”. HortScience (1999).
  30. Dankar H., et al. “Market Challenges for Local Specialty Crop Producers during the Early Phase of COVID-19 in North Carolina”. Journal of Agriculture, Food system and Community Development 10 (2021): 229-239.
  31. Hobbs JE. “Food supply chain during the COVID-19 pandemic”. Canadian Journal of Agriculture Economics 68 (2020): 171-176.
  32. Fletcher RJ. “International new crop development incentives, barriers, processes and progress: An Australian perspective”. In: Janick and A. Whipkey (eds.) (2002).
  33. Papademetriou M and Dent F. “Crops Diversification in the Asia-Pacific Region. FAO, Rome, Italy (2001).
  34. Lobell DB., et al. “Impacts of future climate change on California perennial crop yields: Model projections with climate and crop uncertainties”. Agricultural and Forest Meteorology 141 (2006): 208-218.
  35. Ackerman F andStanton E. “Climate impacts on agriculture: A challenge to complacency 13–01. Global Development and Environment Institute Working Paper. Tufts University, Medford, MA (2013).
  36. Markowitz H. “Portfolio selection”. Journal of Finance 7 (1952): 77-91.
  37. Weisenel WP and Schoney RA. “An analysis of yield of the price risk associated with specialty crop”. Canadian Journal of Agricultural Economics 2 (1989): 293-299
  38. Traxler G., et al. “Production risk and the evolution of varietal technology”. American Journal of Agricultural Economics77 (1995): 1-7.
  39. Collier R., et al. “Vulnerability of Horticulture Crop Production and Extreme Weather Condition”. The Aspect of Applied Biology 88 (2008): 3-14.
  40. Drollette S. “Managing Marketing Risk in Agriculture”. Department of Applied Economics Utah State University, Logan (2009): 4.
  41. Kay RD and Edwards WM. “Farm Management. 3rd edition”. New York, NY: McGraw-Hill (1994).
  42. Zhao S and Yue C. “Risk preference of community crop producers and specialty crop producer: An application of prospect theory”. The Journal of the International Association of Agriculture Economics 51 (2020): 359-372.
  43. Morgan KL., et al. “Farm Financial Risk Management Series. Part I, Overview of Financial Systems for New and Beginning Farmers”. Virginia Cooperative Extension AAEC (2016):
  44. Brollet U., et al. “Price risk and risk management in agriculture”. Contemporary Economic 7 (2013): 17-20.
  45. Nartea TJ and Morgan KL. “Selling Directly to Buyers: How to Price Your Product (2015).
  46. Holdren BR. “Competition in Food Retailing”. Journal of Farm Economy 47 (2015): 1323-13
  47. Levine L. “Farm Labor Shortages and Immigration Policy”. Congressional Research Service RL30395, Washington, DC (2009).
  48. Horner C. “Testimony. Hearing on America’s Agricultural Labor Crisis: Enacting a Practical Solution. Subcommittee on Immigration, Refugees, and Border Security, U.S. Congress, Senate Committee on Judiciary (2011).
  49. Billikopf GE. “Labor Management in Agriculture: Cultivating Personnel Productivity”. University of California, Division of Agriculture and Natural Resources, Agricultural Issues Center (2003): 10.
  50. Mapes K. “Sweet Tyranny: Migrant Labor, Industrial Agriculture, and Imperial Politics”. Urbana, IL: University of Illinois Press (2010).


Citation: Shivani Singh., et al. “Entrepreneurship Development in Specialty Agriculture: Opportunities and Scope". Acta Scientific Agriculture 8.2 (2024): 72-81.


Copyright: © 2024 Shivani Singh., et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


Acceptance rate32%
Acceptance to publication20-30 days
Impact Factor1.014

Indexed In

News and Events

Contact US