A Systematic Review on Ag Business-to-Business Technology-Based Marketplaces

Sreekanth Reddy Pothula

Business Systems, Finance Technology, Stripe Inc, United States

*Corresponding Author: Sreekanth Reddy Pothula, Business Systems, Finance Technology, Stripe Inc, United States.

Received: November 08, 2022; Published: December 08, 2022

Abstract

Businesses worldwide face both new opportunities and new obstacles because of the Internet. Agribusiness, like other industries, must adapt to the changing market by modifying its business model and putting these new strategies into practice through Internetbased initiatives. New business partnerships, markets, companies, and advertising models emerged directly from (EC) E-commerce. E-commerce, which first made its way into the agricultural sector at the century's end, gives established businesses another channel to reach new customers and promote their wares. By taking advantage of the many benefits of doing business online, many agricultural corporations have increased the visibility and accessibility of their products. Online agricultural markets still hold much promise and come with several advantages. The proposed systematic review gives insights into Ag Business-to-Business Technology Marketplaces, the Future of Marketplaces, their advantages, and the challenges involved.

Keywords: B2B; Business-to-Business; Marketplace; E-Commerce; Technology; AgTech

References

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Citation

Citation: Sreekanth Reddy Pothula. “A Systematic Review on Ag Business-to-Business Technology-Based Marketplaces". Acta Scientific Agriculture 7.1 (2023): 24-29.

Copyright

Copyright: © 2023 Sreekanth Reddy Pothula. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.