Abstract

Mobiles have become an integral part of life as we depend on it right from communication to marketing. Most of the students are using mobile phones for their study purpose. The present study was conducted to know about the consumer satisfaction and brand preference of mobile phones. An exploratory research design was adapted with a sample size of 15 respondents from Home Science College by using simple random sampling technique. Structured interview schedule was developed to collect the data. Results revealed that most of the respondent were satisfied with their mobiles and brand name, durability; features and price of the mobile phone have the great influence on students brand preferences. Majority of the respondents associated the mobile phone price with quality of phone while culture had less impact on choice of mobile phones.

Keywords: Mobiles; Satisfaction; Brand Preference and Influencing Factors

References

1. Neeta Rath. “Study on Brand Preference of Mobile Phone Users in Virar”. International Journal for Research in Engineering Application and Management. Special Issue - NCCDCM21C (2019): 86-88.
2. Rajesh M. “Brand preference for mobile phones among the students in Chennai”. International Journal of Research and Review 11 (2019): 445-449.
3. Nushrat A. “Students brand preferences towards smartphone”. Journal of Business and Management 19(2019).
4. Kumari P and Rao KS. “The ‘Consumer brand preference towards mobile phone”. Journal of Business and Management (2016): 2319-7668.
5. “Consumer preference and satisfaction towards mobile phone brands. A study with reference to consumers in Vijayawada”. Business Sciences International Research Journal 1.2 (2013).
6. https://www.iosrjournals.org/iosrjbm/papers/Conf.15010/Volume%201/1.%2001-10.pdf
7. https://www.researchgate.net/publication/299085731_Customer_Brand_Preference_of_Mobile_Phones_at_Hyderabad_India
8. https://ir.dut.ac.za/bitstream/10321/2562/1/NDADZIYIRA_T_2017.pdf

Citation

Citation: Varnam Radhika and Velivelli Vijaya Lakshmi. “Assessment of Factors Influencing the Brand Preference of Mobile Phones Among Post Graduate Students of Home Science College". Acta Scientific Agriculture 5.11 (2021): 17-22.

Copyright

Copyright: © 2021 Varnam Radhika and Velivelli Vijaya Lakshmi. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.