Acta Scientific Agriculture (ASAG)(ISSN: 2581-365X)

Research Article Volume 5 Issue 11

Assessment of Factors Influencing the Brand Preference of Mobile Phones Among Post Graduate Students of Home Science College

Varnam Radhika1 and Velivelli Vijaya Lakshmi2*

1Research Scholar, Department of Resource Management and Consumer Sciences, College of Community Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad, India
2Professor and University Head, Department of Resource Management and Consumer Sciences, College of Community Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad, India

*Corresponding Author: Velivelli Vijaya Lakshmi, Professor and University Head, Department of Resource Management and Consumer Sciences, College of Community Science, Professor Jayashankar Telangana State Agricultural University, Hyderabad, India.

Received: September 03, 2021; Published: October 23, 2021

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Abstract

Mobiles have become an integral part of life as we depend on it right from communication to marketing. Most of the students are using mobile phones for their study purpose. The present study was conducted to know about the consumer satisfaction and brand preference of mobile phones. An exploratory research design was adapted with a sample size of 15 respondents from Home Science College by using simple random sampling technique. Structured interview schedule was developed to collect the data. Results revealed that most of the respondent were satisfied with their mobiles and brand name, durability; features and price of the mobile phone have the great influence on students brand preferences. Majority of the respondents associated the mobile phone price with quality of phone while culture had less impact on choice of mobile phones.

Keywords: Mobiles; Satisfaction; Brand Preference and Influencing Factors

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Citation

Citation: Varnam Radhika and Velivelli Vijaya Lakshmi. “Assessment of Factors Influencing the Brand Preference of Mobile Phones Among Post Graduate Students of Home Science College". Acta Scientific Agriculture 5.11 (2021): 17-22.




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Acceptance rate32%
Acceptance to publication20-30 days
Impact Factor0.869

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