Acta Scientific Agriculture (ASAG)(ISSN: 2581-365X)

Review Article Volume 5 Issue 7

Eco-Friendly Behavior Patterns of Rural Consumers

V Vijaya Lakshmi1* and Deepika J2

1Principal Scientist and Unit Coordinator, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India
2Senior Research Fellow, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India

*Corresponding Author: V Vijaya Lakshmi, Principal Scientist and Unit Coordinator, FRM - AICRP (Home Science), PJTSAU, Hyderabad, India.

Received: May 22, 2021; Published: June 09, 2021


Society needs to devise mechanisms of caring for the environment sustainability. Every citizen needs to have civic sense to reduce the pollution at individual level. Plastic is one such material which harms environment tremendously because of that many state governments in the country have banned plastic usage. Because of this step, many shop keepers have started charging for the plastic bag to carry the goods be it food, clothing and other sun dries. Hence, consumers started carrying their own shopping bags to super markets which implies that consumers are becoming conscious about environment protection. Not much research is done to understand the eco-friendly behavior patterns of rural people. The present study explored the behavior of 105 people from rural areas to understand whether they were conscious about the ill effects of environmental pollution and to assess their eco-friendly behaviour patterns in order to protect the environment. Results revealed that majority of the respondents have exhibited eco consciousness.

Keywords: Eco-Friendly Behaviour Patterns; Plastic; Pollution


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Citation: MV Vijaya Lakshmi and Deepika J. “Eco-Friendly Behavior Patterns of Rural Consumers". Acta Scientific Agriculture 5.7 (2021): 08-13.


Copyright: © 2021 V Vijaya Lakshmi and Deepika J. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


Acceptance rate32%
Acceptance to publication20-30 days
Impact Factor1.014

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