Effect of Neuroscience in Business
Department of Mathematics, Brainware University 398, Kolkata, West Bengal, India
*Corresponding Author: Magfura Pervin, Department of Mathematics, Brainware University 398, Kolkata, West Bengal, India.
January 31, 2023; Published: March 21, 2023
The study of the nervous system is mainly known as neuroscience. Historically, the lack of available information about brain technology and human psychology has a limited scope of application for Neuroscience in business management. In this article, we describe, the advantages and disadvantages of neuroscience in business strategies. Therefore, this paper provides an overview of marketing research to understand the subconscious mind of the customer and discusses the ethical issues and professional challenges in neuromarketing and recommendations.
Keywords: Neuroscience; Neuromarketing; Business
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