Acta Scientific Computer Sciences

Review Article Volume 5 Issue 2

The Green Beaver Company Expands and Operates a Challenging Global Supply Chain Implementation Plan Strategy to Brazil- A Case Study on a Canadian Company Towards Export Perspectives

Gazi Farok*

Proctor, York University and Supply Chain Research Analyst, Toronto Metropolitan University, Canada

*Corresponding Author: Gazi Farok, Proctor, York University and Supply Chain Research Analyst, Toronto Metropolitan University, Canada.

Received: December 24, 2022; Published: January 12, 2023

Abstract

Green Beaver is an export dominated entrepreneurship. It believes their business will rapidly evolve and plans to expand their business into other countries. To grow into international markets, they have partnered up with Export Development Canada (EDC). Green Beaver’s export implementation plan is getting very much competition to enter Brazil. It has six stages of exporting, including creating an organization, seeking information on the export market, creating an export marketing plan and assessing risks, assessing regulations, creating export operations, and finally implementing it all. In global perspectives, it carries a challenging operation strategy to implement expected turnover.

Keywords: Global; Export; Operation; Strategy; Implementation

References

  1. Amato, D. (2020, October 13). The Green Beaver: From Home-Based Hobby to Global Business. Discover & Learn. https://discover.rbcroyalbank.com/the-green-beaver-from-home-based-hobby-to-global-business/.
  2. Canadian Trade Commissioner Service. (2021). Step-by-Step Guide to Exporting. https://tradecommissioner.gc.ca/exporters-exportateurs/assets/pdfs/tcs-step-guide-eng.pdf?_ga=2.15980214.1817797028.1627004576-359699702.1626484927.
  3. Commisceo Global Consulting Ltd. (2020). Brazil Guide. https://www.commisceo-global.com/resources/country-guides/brazil-guide.
  4. Dalcin, D., R. Leal de Souza, A^ngela, B. de Freitas, J., D. Padula, Â., & Dewes, H. (2014). Organic products in brazil: From an ideological orientation to a market choice. British Food Journal (1966), 116(12), 1998-2015. https://doi.org/10.1108/BFJ-01-2013-0008
  5. DOUGHERTY, S. (2008, ). Couple do what comes naturally; green beaver company markets eco-friendly personal-care products across canada. The Gazette (Montreal)
  6. Export Development Canada. (2019, November 14). A look at the Canadian-Brazilian trade post-election. https://www.edc.ca/en/article/canadian-brazilian-trade-post-election.html.
  7. Export Development Canada. (2021, March 8). "It all started in our kitchen": How Green Beaver achieved international success. EDC. https://www.edc.ca/en/success-stories/green-beaver.html.
  8. Export to Brazil, a country of opportunities for companies. Logisber. (2020, February 4). https://logisber.com/en/blog/export-to-brazil#:~:text=The%20documents%20that%20will%20be,AWB.
  9. Farah, A. G. V. (2013, February 24). How to Import and Sell Cosmetics in Brazil. The Brazil Business. https://thebrazilbusiness.com/article/how-to-import-and-sell-cosmetics-in-brazil.
  10. Global Regulatory Partners. (n.d.). Registration of Cosmetics in Brazil. https://globalregulatorypartners.com/wp-content/uploads/Registration-of-Cosmetics-in-Brazil-v2-002.pdf.
  11. Green Beaver. (2021). Our Story. Green Beaver. https://blog.greenbeaver.com/en/our-story/?gclid=Cj0KCQjw9O6HBhCrARIsADx5qCTePLgBhxUQUNW1NhUHJnLmQy50MszHBaBh5VzlP46bX7cpzEXjgT0aAqqdEALw_wcB.
  12. Hyatt, P. (2016, August 17). Top 5 things you need to know to export your product to Brazil. Trade Ready. https://www.tradeready.ca/2016/topics/market-entry-strategies/top-5-things-need-know-export-to-brazil/.
  13. International Shipping to Brazil: Air & Ocean Freight: Ship Container. Latin American Cargo. (2021, June 10). https://www.latinamericancargo.com/shipping-to/shipping-to-brazil/.
  14. International Trade Administration. (2021, January 12). Brazil - Trade Barriers. Trade.gov. https://www.trade.gov/knowledge-product/brazil-trade-barriers.
  15. International Trade Administration. (2021, January 21). Brazil - Market Challenges. Trade.gov. https://www.trade.gov/country-commercial-guides/brazil-market-challenges.
  16. Kahane, Y. (1986). Insurance and risk management of foreign trade risks. The Geneva Risk and Insurance Review, 11(4), 274-284. https://doi.org/10.1057/gpp.1986.26
  17. López, A. M. (2021, June 7). Topic: Cosmetics industry in Brazil. Statista. https://www.statista.com/topics/5424/cosmetics-industry-in-brazil/.
  18. Manjuris, M. (2021). The Export Process - Step 1: Preparing for Export & Step 2: International Market Research. Personal Collection M. Manjuris, Ryerson University, Toronto ON.
  19. Manjuris, M. (2021). The Export Process - Step 3: Creating an Export Marketing Plan - Strategies and Agreements. Personal Collection M. Manjuris, Ryerson University, Toronto ON.
  20. Manjuris, M. (2021). Step 4: Export Operations - Documentation, Insurance, Methods of Payment. Personal Collection M. Manjuris, Ryerson University, Toronto ON.
  21. MARTINS, Adalgisa Paula de Oliveira, BEZERRA, M. d. F., MARQUES JÚNIOR, S., BRITO, A. F., ANDRADE NETO, Júlio César de, GALVÃO JÚNIOR, José Geraldo Bezerra, LIMA JÚNIOR, Dorgival Morais de, & RANGEL, Adriano Henrique do Nascimento. (2020). Consumer behavior of organic and functional foods in brazil. Ciência e Tecnologia De Alimentos, 40(2), 469-475. https://doi.org/10.1590/fst.03519
  22. Mordor Intelligence. (n.d.). Brazil Beauty and Personal Care Products Market : Growth: Trends : Forecast. Brazil Beauty and Personal Care Products Market  | Growth | Trends  | Forecast. https://www.mordorintelligence.com/industry-reports/brazil-cosmetics-products-market-industry.
  23. Nelson, C. A. (2009). Import/export: How To Take Your Business Across Borders. McGraw-Hill.
  24. Ontario East Economic Development. (n.d.). The Green Beaver Company. The Green Beaver Company | Ontario East. https://ontarioeast.ca/success-stories/green-beaver-company.
  25. Pomela, M. (2015, April 14). Cosmetics Regulation in Brazil. The Brazil Business. https://thebrazilbusiness.com/article/cosmetics-regulation-in-brazil.
  26. (2021, February 22). Brazil. Corporate - Other taxes. https://taxsummaries.pwc.com/brazil/corporate/other-taxes.
  27. Shipping Procedure Instructions. (n.d.). https://multimedia.3m.com/mws/media/1540763O/shipping-procedure-instructions.pdf.
  28. (2020). Shipping Marks and How to Label Cartons. Shipping Marks and How To Label Cartons For International Transit. https://www.shippo.co.uk/tips-and-tricks/shipping-marks-and-how-to-label-cartons-for-international-transit/.
  29. Soares, L. L. S., Deliza, R., & Oliveira, S. P. (2008). The brazilian consumer's understanding and perceptions of organic vegetables: A focus group approach. Ciência e Tecnologia De Alimentos, 28(1), 241-246. https://doi.org/10.1590/S0101-20612008000100034
  30. Statista Research Department. (2019, July). Top cosmetics companies by market share in Brazil. Statista. https://www.statista.com/statistics/859700/brazil-color-cosmetic-market-share-brand/.
  31. Statista Research Development. (2021, July 2). Top cosmetics companies by market share in Brazil. Statista. https://www.statista.com/statistics/859700/brazil-color-cosmetic-market-share-brand/.
  32. The World Bank. (2017). Doing Business 2020. https://www.doingbusiness.org/en/reports/global-reports/doing-business-2020.

Citation

Citation: Gazi Farok. “The Green Beaver Company Expands and Operates a Challenging Global Supply Chain Implementation Plan Strategy to Brazil- A Case Study on a Canadian Company Towards Export Perspectives". Acta Scientific Computer Sciences 5.2 (2023): 50-62.

Copyright

Copyright: © 2023 Gazi Farok. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.




Metrics

Acceptance rate35%
Acceptance to publication20-30 days

Indexed In




News and Events


  • Certification for Review
    Acta Scientific certifies the Editors/reviewers for their review done towards the assigned articles of the respective journals.
  • Submission Timeline for Upcoming Issue
    The last date for submission of articles for regular Issues is May 20, 2024.
  • Publication Certificate
    Authors will be issued a "Publication Certificate" as a mark of appreciation for publishing their work.
  • Best Article of the Issue
    The Editors will elect one Best Article after each issue release. The authors of this article will be provided with a certificate of "Best Article of the Issue"
  • Welcoming Article Submission
    Acta Scientific delightfully welcomes active researchers for submission of articles towards the upcoming issue of respective journals.

Contact US