MS Saba Khan¹* and Dimpele Motiramani²

¹HKCP, Masters Research Student, Pharmaceutics, Mumbai, Maharashtra, India
²Masters Research Student, Regulatory Affairs, Northern University, Boston

*Corresponding Author:MS Saba Khan, HKCP, Masters Research Student, Pharmaceutics, Mumbai, Maharashtra, India.

Received: September 19, 2023; Published: February 03, 2024

Abstract

The primary objective of this research paper is to explore consumer preferences in the realm of cosmetics. Quality is universally acknowledged as the most critical factor influencing consumers' choices when it comes to purchasing cosmetic products. These research findings hold significant potential for marketers seeking to develop effective strategies for marketing cosmetics. This study is dedicated to unravelling the multifaceted factors that contribute to shaping consumers' decisions when buying cosmetics. The research emphasizes the substantial influence wielded by factors such as product quality, brand reputation, pricing, advertising, and packaging on consumer preferences. In the vast landscape of retail stores, consumers encounter a myriad of options, particularly in the realm of skin-whitening products. The level of consumer awareness within the business community plays a pivotal role in determining the effectiveness of a free-market enterprise system.

Keywords: Marketing Strategy; Depigmentation; Skin Whitening; Bleaching

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Citation

Citation: MS Saba Khan and Dimpele Motiramani. “A Study on Market Research for Consumer Preference for Face Whitening Agent". Acta Scientific Pharmacology 4.3 (2024): 03-09.

Copyright

Copyright: © 2023 MS Saba Khan and Dimpele Motiramani. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.