Dr. Farheen Mujeeb Khan is working as an assistant professor in ICFAI Business School, at the ICFAI University, Dehradun, India. She has over 4 years of academic experience. She received her PhD from Aligarh Muslim University (AMU), Aligarh in 2018. She qualified UGC JRF in Management (2013) and continues to pursue her post-doctoral fellowship (PDF) research awarded competitively by Indian Council of Social Science Research (ICSSR) in 2019. Dr. Khan has to her credit seven research papers published in national and international refereed journals indexed in Australian Business Deans Council (ABDC), SCOPUS and UGC Care. She is also serving as a reviewer for a journal of Wiley-Blackwell Publishing.

Green Marketing, Consumer Behaviour, Digital Marketing