Martina Samm1,2 and Krisha Thiagarajah1*
1Indiana University, School of Public Health, Department of Applied Health Science, Bloomington, USA
2IU Health Bloomington, Bloomington, USA
*Corresponding Author: KrishaThiagarajah, Indiana University,School of Public Health, Department of Applied Health Science, Bloomington, USA.
Received: May 26, 2017; Published: June 14, 2017
Citation: Martina Samm and Krisha Thiagarajah. “Consumer Awareness of MyPlate and its Usage”. Acta Scientific Nutritional Health 1.2 (2018).
Objective: In 2011, MyPlate was introduced as a simple visual example of a healthy meal, based on the 2010 Dietary Guidelines for Americans (DGA). The purpose of this study is to determine current consumer awareness and usage of the MyPlate message.
Design: A cross-sectional interview format survey using descriptive statistics was used to summarize participant awareness, translation and recognition, along with possible and actual use of either the MyPlate or the picture example.
Setting: Ninety (90) adult participants with diverse education and income levels completed an 11- question interview.
Results: Fifty-two percent (52%) of participants recognized the MyPlate symbol with 91% translating the symbol to a sample picture of real food and 92% agreeing the sample picture represented a healthy, balanced meal. Further, 90% and 99%, respectively agreed the sample picture could be used as a guide for purchasing food and preparing meals. Of those familiar with the MyPlate, 36% and 38%, respectively, actually use the MyPlate as a guide when purchasing and preparing meals.
Conclusion: Although MyPlate recognition appears to have increased since 2011, nearly half of participants did not recognize the MyPlate symbol. The survey indicates that consumers agree with the intended use of MyPlate, but many are still not using it to purchase and prepare healthier foods. There is a need to bridge the gap between awareness and action.
Keywords: AMyPlate; Cross-Sectional Study; Interview Format; Consumer Awareness
Copyright: © 2018 Martina Samm and Krisha Thiagarajah. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.