Vinay Raj R*
Dean, Yeldo Mar Baselios College, Kerala, India
*Corresponding Author: Vinay Raj R, Dean, Yeldo Mar Baselios College, Kerala, India.
Received: March 16, 2020; Published: March 27, 2020
Some economists viewed the internet as the vehicle to achieve perfect markets as both buyers and sellers possessed full market knowledge. The result would be a shift in the balance of power towards the customer and a reduction in the ability of suppliers to control or influence market prices. However, in reality market distortions may be still be prevalent when suppliers or controllers of resources continue to retain significant market influence. The internet has led to reinter mediation in supply chains and distribution channels. This has often resulted in costs being driven out with the elimination of intermediaries. The economic feel good factor may also influence the internet ‘s adoption generally in specific sectors. In addition to the way that the internet may shape and influence markets we should also consider some of the economic forecasts in terms of value and cost reduction.
Keywords: Distortions; Intermediaries; Mediation
Citation: Vinay Raj R. “Importance of Online Marketing and Role of Internet”. Acta Scientific Computer Sciences 2.4 (2020): 21-24.
Copyright: © 2020 Vinay Raj R. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.