Acta Scientific Computer Sciences (ASCS)

Review Article Volume 2 Issue 4

Importance of Online Marketing and Role of Internet

Vinay Raj R*

Dean, Yeldo Mar Baselios College, Kerala, India

*Corresponding Author: Vinay Raj R, Dean, Yeldo Mar Baselios College, Kerala, India.

Received: March 16, 2020; Published: March 27, 2020



  Some economists viewed the internet as the vehicle to achieve perfect markets as both buyers and sellers possessed full market knowledge. The result would be a shift in the balance of power towards the customer and a reduction in the ability of suppliers to control or influence market prices. However, in reality market distortions may be still be prevalent when suppliers or controllers of resources continue to retain significant market influence. The internet has led to reinter mediation in supply chains and distribution channels. This has often resulted in costs being driven out with the elimination of intermediaries. The economic feel good factor may also influence the internet ‘s adoption generally in specific sectors. In addition to the way that the internet may shape and influence markets we should also consider some of the economic forecasts in terms of value and cost reduction.

Keywords: Distortions; Intermediaries; Mediation



  1. Jakki M and Mohr SS. “Marketing of high technology products and Innovations”. (3, ed.) New Delhi: Borling Kindersely India Pvt. Ltd (2014).
  2. Judy Strauss AE A. “E-Marketing”. New Delhi: Prentice Hall of India, Private Limited (2008).
  3. Judy Strauss RF. “E-Marketing”. New Delhi: PHI Learning Private Limited (2012).
  4. Nancy Lee PK. “Social Marketing, influencing Behaviours for Good (4 ed.)”. New Delhi: Sage Publication (2012).
  5. Patel VN. “Theories and Techniques of Marketing Management”. Jaipur: Oxford book company (2007).
  6. Philip Kotler KL. “Marketing Management (15 ed.)”. Pearson India Education Services Pvt. Ltd. (2016).
  7. Rafi Mohammed RJ. “Internet Marketing: Building advantage in the networked economy”. New York: M cGraw-Hill (2001).
  8. Richard Gay AC. “Online marketing, a customer led approach”. Oxford university press (2009).


Citation: Vinay Raj R. “Importance of Online Marketing and Role of Internet”. Acta Scientific Computer Sciences 2.4 (2020): 21-24.

Member In

News and Events

  • Certification for Review
    Acta Scientific certifies the Editors/reviewers for their review done towards the assigned articles of the respective journals.
  • Submission Timeline for Upcoming Issue
    The last date for submission of articles for regular Issues is July 15, 2020.
  • Publication Certificate
    Authors will be issued a "Publication Certificate" as a mark of appreciation for publishing their work.
  • Best Article of the Issue
    The Editors will elect one Best Article after each issue release. The authors of this article will be provided with a certificate of “Best Article of the Issue”.
  • Welcoming Article Submission
    Acta Scientific delightfully welcomes active researchers for submission of articles towards the upcoming issue of respective journals.
  • Contact US