Kiril Kiroski and Smilka Janeska-Sarkanjac*
Faculty of Computer Science and Engineering, University Ss Cyril and Methodius Skopje, Macedonia
*Corresponding Author: Smilka Janeska-Sarkanjac, Faculty of Computer Science and Engineering, University Ss Cyril and Methodius Skopje, Macedonia.
Received: March 14, 2020; Published: March 23, 2020
Internet and its continuous advancement is changing the way we work, communicate, and purchase goods and services. It has great impact on our lives and changes traditional approaches to number of human activities. It destroys obsolete businesses, and promotes new and innovative ones. This paper tries to analyze the business model of Netflix, and the ways it introduces disruptive innovation into the world of television. In this paper, we provide an overview of how Netflix entered already established market, and how they managed, through an innovative use of ICT, to disrupt major players, ultimately creating a completely new market and becoming a major player in it. We will also describe how they are use modern ICT technologies to innovate the ways they create company products and services, work with clients, compete on the market, and create promotional activities.
Keywords: Netflix; Disruptive Innovation; Internet Marketing
Citation: Kiril Kiroski and Smilka Janeska-Sarkanjac. “Netflix - An Example of a Disruptive Innovation Business Model”. Acta Scientific Computer Sciences 2.4 (2020): 09-15.
Copyright: © 2020 Kiril Kiroski and Smilka Janeska-Sarkanjac. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.